Stocking Stuffers
With the release of the INQ1, the newly launched mobile phone from 3, being timed for Christmas, this means that there are a lot more mobile phone users contemplating one of these social networking-oriented handsets. But what exactly does this so-called "Facebook Phone" offer users?
It's not an Apple iPhone, a Blackberry Storm or a Google G1, and it doesn't come with a touchscreen device, but the theory behind the technology is exactly the same – and that is to further mobilise phone users to adopt PC-based online behaviours.
With the abundance of smartphones on the market, and an overload of general web-based technology, why is there a need for such a mobile handset? It's the convenience of being able to access Facebook, Skype, Last.fm, Windows Live Messenger, and email with the mere press of a button via a mobile phone, but without the hefty price tag that comes with its smartphone counterparts. What INQ has aimed at is marketing a phone that might not be as "smart", but one that makes a lot more sense to an everyday user who might be faced with a limited budget. Sure it's nifty to be able to sport an iPhone, N96, or a Storm, but when it comes down to cost-effective performance, the INQ1 has got it sorted – and so much so that the handset has even taken the accolade of being the 'Best Mobile Handset or Device' at the 2009 GSMA Global Mobile Awards.
A key feature of the phone is the minimisation of the need to launch browsers more than it's necessary, for after the first time users log on to Facebook, Skype or MSN, the phone subsequently ensures an immediate presence or online status. Of course, in the absence of a touchscreen, there are limitations to the possibilities for web surfing, yet it's easy to access the top sites on the 3 portal, so you'll have no problem with access to eBay, Bebo, Yahoo and YouTube.
However, access to Facebook is fast, with a clear and easy to read display and layout, and multitasking is refreshingly simple thanks to a button on the right that summons a scrollable widget list, allowing other applications to be run at the same time.
The INQ phone manufacturer is related to 3 as a subsidiary of the parent company Hutchison Whampoa, and thus the initial INQ release, the INQ1, is carried by 3. However, INQ phones are anticipated to be carried by other networks in the near future. 3 UK has previously formed agreements with 02, Orange, and T-Mobile phones in regards to 2G and 3G mobile technology, so we'll just have to stay tuned as to the direction of INQ.
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